Blogging on Your Website

Blog articles are like pages in your main website, except that blog articles have a date, and eventually scroll away; while main website pages do not.

Should I Have a Blog on My Website?

Blogging on your own website is a means to increase your Google ranking, and keep your audience engaged with your message (since they can subscribe to your blog) until they're ready to buy.

There is no ranking benefit in maintaining a blog off-site or republishing second-hand articles: It must be original writing on your own website in order to boost your Google ranking. Likewise “photo” blogs (without sufficient written content) offer little or no ranking benefit.

Write about things you know and love that are at least tangentially related to your business. Use your blog to cover topics that are too trivial or date-sensitive to have their own page in your main website, but are still fun, interesting, or helpful from your customers' point of view.

Including a blog in your website planning represents a commitment to write regularly. That's only for people who love to write about business topics. If you don't, and you don't have staff to do it for you, then blogging would be a chore, and you should not include a blog in your website planning.

Using a Blog for An­nounce­ments: If you don't like to write, but do have a steady ser­ies of events or other an­nounce­ments to pub­lish for an in­defin­ite period, it is also ac­cept­able to use your blog for brief an­nounce­ments and mail­ing list (and fea­ture it ac­cord­ingly); how­ever, using it for this pur­pose will not help your Google ranking.
It's better not to have a blog than to have one without a steady stream of fresh new content, at a minimum of once or twice a month, 250 words per article, for at least a few years.

Trillium Blogging Subsystem

Like all Trillium webware products, our blogging subsystem is feature rich and user friendly. Among it's many features and benefits are:

  • Friendly user experience for administrator, authors, and public repliers
  • Older articles automatically archived, readers can navigate easily
  • Main website AJAX or IFRAME integration support shows off recent blog articles
  • Custom configuration included, skinned to match your main website
  • Marketing-friendly teaser lines encourage readership
  • Search-engine-friendly design results in higher ranking on relevant keywords
  • SEO-relevant meta tags supported, but not required
  • Social media integration optimizes dissemination of your message
  • Facebook-friendly Open Graph meta tags bring Facebook traffic to your website
  • Dynamic view switching: All your mobile web visitors have to do is reorient their device
  • Still images, mp3 files, and YouTube/Veoh videos make a media-rich experience
  • Automatic image resizing on upload saves time and effort
  • BBcode makes the easiest possible content editing experience (no HTML)
  • Accept public replies or not, moderated or not, your choice
  • Email validation empowers you to reliably identify and manage repliers
  • Replier passwords reduce frequency of required email validation
  • Robust multi-lingual profanity filter mitigates risk despite public replies
  • Ban list with easy ban/unban feature for effective replier management
  • Email and RSS subscriptions alert your readers to your new articles
  • Readers control own email notifications, mitigating risk of CAN SPAM Act violations
  • Email subscriber management gives you control
  • Email thread notifications help your readers follow a specific thread
  • Site search function enables your audience to find articles quickly
  • Tagging support helps readers find similar articles and enhances SEO
  • Smart quotes applied automatically, easily create more polished articles
  • Spam throttling prevents spammers from abusing your blog
  • Multiple author support via two security access levels
  • SQL database not required

The Trillium Blogging subsystem is intended for websites which are written primarily in languages served by “Windows-1252”, the world's most popular legacy character set. These include English, Afrikaans, Albanian, Catalan, Danish, Dutch, Estonian, Filipino, Finnish, French, Gaelic (Irish, Manx, and Scottish), German, Indonesian (Malay), Italian, Norwegian, Portuguese, Somali, Spanish, Swahili (Kiswahili), Swedish, and Tagalog.

If in doubt, please contact us to confirm whether your language is served by the “Windows-1252” character set. (If not, we'll use other software and character encoding.)
Also apparently served by that character set are Achuar-Shiwiar, Adelic, Afrihili, Aguaruna, Alsatian, Arabela, Asháninka, Ashéninka, Asturian, Autressian, Aymara, Basque, Bemba, Bichelamar, Bikol, Blankartesk, Breton, Bugisnese, Cakchiquel, Campa Pajonalino, Candoshi-Shapra, Caquinte, Cashibo-Cacataibo, Cashinahua, Chamorro, Chayahuita, Chinanteco, Cokwe, Corsican, Edo, Faroese, Fissmark, Frisian, Friulian, Galician, Garífuna, Gilo, Greenlandic, Gupjigabwe, Hani, Haitian Creole, Hausa, Hiligaynon, Hmong (Miao), Huasteco, Ibibio, Icelandic, Iloko (Ilocano), Jeffána, Kapampangan, Kaonde, Keaudi, Kiche (Quiché), Kicongo, Kinyarwanda, Kimberlee, Kimbundu, Kituba, Ladin, Ligurian, Lingala, Liti, Luba-Kasai, Lunda (Chokwe-Lunda), Luvale, Luxembourgish, Madurese, Makonde, Malinke, Mam, Mapudungun, Matsés, Maulím, Mazateco, Mikmaq, Miskito, Mohawk, Nahuatl, Nashica, Ndebele, Ngangela, Nigerian Pidgin, Nivsaag, Nomatsiguenga (Matsigenka), Nyanja, Occitan, Ojibwe, Oromiffa, Oshiwambo (Ndonga), Paez, Palauan, Papiamento, Pipil, Ponapean, Purépecha, Puter, Qeqchi (Kekchi), Quechua, Romansh, Rukonzo (Konjo), Rumantsch Grischun, Rundi (Kirundi), Runyankore-Rukiga (Nkore-Kiga), S'nôke, Sammarinese, Sámi (Southern and Lule), Sango, Sesotho, Seversk, Sharanahua, Shipibo-Conibo, Shona, Swati (Siswati), Solomons Pidgin, Sotho (Northern and Southern), Sulohsti, Surmiran, Sursilvan, Sutsilvan, Taajistani, Tének, Tiv, Tojol-Abal, Tok Pisin, Tongan, Totonaco, Trukese, Tswana (Setswana), Tsonga, Tydash, Tzeltal, Tzotzil, Umbundu, Urarina, Vabungula, Vallader, Viatainese, Vlach, Volapük, Votic, Walloon, Wayuu, Wolof, Xhosa, Yagua, Yao, Yapese, Zapoteco, Zulu, and possibly others.

Please contact us regarding your questions or concerns, or to place your order.
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